
Welcome to Wednesday. Safe moves are officially off the table.
You work hard for your money.
You know what you earn.
Maybe you've gotten good at budgeting.
Saving.
Paying the bills.
Making responsible financial decisions.
But here's a question:
How much freedom is all that money actually buying you?
Not how many things can you afford.
How many choices can you make?
Can you walk away from an opportunity that isn't right for you?
Can you make a career move without someone else's financial approval?
Can you invest in something you believe in?
Can you build something you own?
Because making money and building economic power are not the same thing.
Why this matters right now
Today, I'm participating in a financial panel at the SheIsMe Global Conference called Know Your Money: The Financial Education Women Were Never Given.
And the idea I'm bringing into that conversation is simple:
Financial education is the starting point. Economic power is the destination.
We've spent a lot of time teaching women to be careful with money.
Budget.
Save.
Avoid debt.
Don't spend too much.
Protect what you have.
That's important information.
But it's not the entire playbook.
We've been taught how to protect money much more often than how to wield it.
How to negotiate for more.
How to invest.
How to build assets.
How to understand equity.
How to access capital.
How to create something we own.
How to use money to expand our options rather than simply meet our obligations.
And there's another distinction we need to understand.
Having access to money isn't always the same as having control over it.
A woman can earn a high salary and still depend entirely on one employer.
A founder can generate significant revenue and still depend on one major client.
A woman can contribute to a household's finances without having full visibility into the accounts, assets, or decisions affecting her future.
Different circumstances.
Same underlying question:
How much control do I have over what happens next?
That's the question that turns a conversation about financial education into a conversation about economic power.
Today’s Move
This week, conduct a simple Money-to-Power Audit.
Not a complete financial overhaul.
Not a new budget.
Just three questions designed to help you see where you stand and identify one move that gives you more control.
1. What do I know?
Do you know what comes in?
What goes out?
What you owe?
What you own?
Which accounts and assets are in your name?
What you can access?
If you don't know, that's your starting point.
You cannot make strategic decisions from financial fog.
2. What do I control?
Which financial decisions can you make independently?
How much control do you have over how you earn?
How your money is used?
Where it's invested?
What happens if a major source of income disappears?
This isn't about judging your current circumstances.
It's about understanding where you have agency and where you may be more dependent than you realized.
3. What am I building?
Is some of your income becoming savings?
Investments?
Equity?
A business?
Intellectual property?
An emergency cushion?
A source of income you control?
Or is nearly everything you earn immediately committed to keeping life running?
If that's where you are, start there.
The point isn't to pretend every woman has the same financial resources.
The point is to identify one move that increases your clarity, control, or ownership.
Maybe that's reviewing an account you've been avoiding.
Learning how your retirement plan works.
Negotiating your compensation.
Paying down expensive debt.
Building a small financial cushion.
Or taking the first step toward owning an income-producing asset.
Choose one.
Economic power doesn't begin when you reach a particular income. It begins with understanding your position and making decisions that strengthen it.
What Changes When You Have Options
Imagine two women earning the same salary.
Both are talented.
Both work hard.
Both are valued in their organizations.
But one depends entirely on her paycheck to meet every financial obligation.
The other has gradually built some savings, established assets, and developed another way to earn.
The difference isn't their salary.
It's the range of choices available to them.
If an opportunity stops serving them, they may evaluate it differently.
If they want to negotiate, they may have different levels of financial flexibility.
If their circumstances change unexpectedly, they may have different resources available to respond.
That doesn't mean one woman is smarter or more deserving than the other.
Life circumstances, access, obligations, and opportunity all matter.
But it demonstrates something important.
Income gives you resources. What you build with those resources can give you options.
And options change the way you can make decisions about your life.
You don't necessarily have to walk away from your job, your business, or an existing arrangement to benefit from having more choices.
Sometimes simply knowing you have another viable path gives you greater room to decide what happens next.
That's economic leverage.
Brazen Boost
This is why I believe women need to expand the conversation beyond financial confidence.
We need financial knowledge.
Absolutely.
But we also need the agency to act on that knowledge.
And the opportunity to turn income into assets, ownership, independence, and influence.
Income gives you resources. Ownership gives you leverage.
A paycheck can support your life today.
Savings can give you breathing room.
Investments and assets can help you build for the future.
A business or intellectual property you own can create value beyond a single paycheck.
These are different tools, and every woman's starting point will look different.
But the larger goal is the same.
Build more control over your economic future.
And here's where the third pillar of The Brazen Code, Huddle Your Teammates, becomes especially important.
Because women's economic power doesn't have to remain an individual project.
We can share what we know.
Tell another woman what the opportunity pays.
Explain what we've learned about negotiating.
Refer her.
Hire her.
Buy from her.
Introduce her to someone with capital.
Direct customers and opportunities toward women building businesses.
Capital doesn't just move through spreadsheets. It moves through relationships.
When women deliberately circulate information, access, money, and opportunity, we help one another build more options.
And those options can become ownership, influence, and long-term economic power.
That's what it looks like to move beyond simply understanding money.
We start deciding what our money, relationships, and economic influence can build.
Brazen Law reinforced: Don't just make money. Build what gives you choices.
A question to sit with today:
Where do you have the least financial control, and what is one move that would give you more?
That's today's move.
Know your money.
Understand what you control.
Start building what gives you more choices.
Women like us don't just learn how money works. We learn how to make money work for us.
—Martise
Founder, BrazenEra
Author of The Brazen Code
P.S. - One of the reasons I wrote The Brazen Code is that I wanted women to think differently about the relationship between money, power, and freedom.
Not just how to earn more.
But how to build economic independence.
How to create ownership.
How to stop waiting for permission to make moves that expand our options.
And how to work together so more of that opportunity moves between women.
Put Yourself First. Be Brazen. Huddle Your Teammates.
The audiobook of The Brazen Code is available now, with the ebook and paperback to follow.
The Brazen Code isn't just something I want ambitious women to read or listen to.
It's something I'm proposing we practice.
One more thing...
Think about a woman who could benefit from something you know about money.
Maybe she's negotiating a salary.
Starting a business.
Trying to understand investing.
Reentering the workforce.
Or making a financial decision she's never had to make before.
Don't assume she already knows what you know.
And don't make her figure everything out the hard way.
Share one piece of information.
Explain something you wish someone had explained to you.
Make an introduction to someone qualified to help.
Tell her what the opportunity pays.
Help her understand an option she didn't know she had.
Because Huddle Your Teammates isn't just about helping women earn more.
It's about helping more women build the knowledge, ownership, and economic power to decide what happens next.
Women like us don't just build financial freedom for ourselves. We help one another build more choices.
