Welcome to Wednesday. Safe moves are officially off the table.
Today is Tax Day.
Most people are thinking about what they owe.
What they paid.
What they deducted.
What’s already gone.
But there’s another tax ambitious women pay all year long.
Quietly.
I call it the Hesitation Tax.
Why this matters right now
The government takes a percentage of what you earn.
Hesitation takes a percentage of what you could have earned.
And unlike Tax Day, most women never calculate it.
Today’s Move
Put a number on one hesitation decision.
Pick one thing you delayed last quarter:
a price you didn’t raise
an offer you didn’t make visible
a proposal you waited to send
a client you kept underpriced
a conversation you postponed
Then ask:
What would this have been worth if I moved sooner?
Not emotionally.
Numerically.
What revenue did the delay cost?
What opportunity did it postpone?
What did waiting train you to accept?
Rules:
Do not round the number down to make yourself more comfortable
Do not call it “timing” if it was hesitation
Do not turn the lesson into shame
Use the number to change your behavior, not punish yourself
Proof it works
Recently, a sports parent reached out to me about helping one of his sons get faster.
I gave him my standard offer.
Then he came back asking for something more customized for both of his sons.
A premium option.
I countered with a higher offer.
His response:
“Thank you, that sounds great.”
No resistance.
No negotiation spiral.
No need to justify the value.
That moment reminded me of something important:
Sometimes the money is there.
The demand is there.
The only thing missing is your willingness to price from the full value instead of the safer version of it.
That gap has a cost.
Brazen Boost
Taxes feel unavoidable.
The Hesitation Tax isn’t.
But only if you start treating delay like a financial pattern, not a personality trait.
Brazen Law reinforced: Delayed decisions have a dollar amount.
A question to sit with today:
Where has hesitation cost you money this year?
That’s today’s move. Stop paying it.
And in real life.
Our next Trailblazers: The Women-Biased Intentional Networking Hike is happening this Saturday, April 18th in Culver City, CA.
If you’re ready to stop thinking in circles and start moving in conversation, come join us.
This is where clarity gets faster, decisions get cleaner, and the right women find each other.
👉 Reserve your spot:
https://luma.com/fygaendh
—Martise
Founder, BrazenEra
Building Project Brazen 2026
P.S. - If you’re ready to stop leaking revenue through hesitation, the BrazenEra Business Club is where we turn these decisions into consistent action.